People misuse the word irony
but I know it well.
The place is called, A List Apart: For People Who Make Websites. So, its a website full of info/suggestion on making websites.
Click the link
Then read on.
but you have to click the link.
The picture at the top was interesting, right? Did you even bother to read any of the text? Maybe the header, Gentle Reader, Stay Awhile; I Will Be Faithful. It's an article about writing text on a website so the reader stays and comes back.
I didn't read it, did you? I scanned down, it's long. All the black text makes me dizzy.
That ladies and gentlemen is irony.